Sports Marketing and Sponsorship Trends for 2012

Everyone in sponsorship and sports marketing knows who the key players are within the advertising of sports. Rights holders, broadcasters, owners of teams, events and amenities and the pro athletes and fans all have the role of theirs to play. The marketing of sports has always been an adaptive art which often requires continuous adjustment to satisfy that insatiable desire by fans for much more interactive communication and experience with their beloved athletes and teams.

This season in 2012 there’s the chance that the area of broadcasting may look for a breach in the structure of invulnerability which it’s been enjoying for the last 50 years. For at first chance, a brand new technology has emerged for broadcasting of sports that broadcasters don’t have a monopoly or first right of refusal on usage. This technique is live video streaming of events. This may mean the beginning of a race between other players in advertising of athletics and also sports sponsorship to find out who is able to win the day and also give fans with an unique and new experience. Live video technology makes it possible for the transmission of any event, competition or maybe game live to its supporters via the online world, with no need of a third party between the event and also the fan. That is right, sports fans. This technology could possibly cut out the broadcasters from this specific part of the marketing and advertising game. But, is that a wonderful idea or a nasty thing?

Part of the enormous importance of sports is the revenue received by fighting broadcasters bidding against each other for rights to broadcast events. Would the sponsors which usually pay so dearly to the broadcasters to display their brands be ready to part company, albeit temporarily or simultaneously from the symbiotic relationship the sponsors have together with the broadcasters? Imagine teams taking advantage to talk directly with their followers. This’s what live video streaming enables them to do. That means virtually no broadcast media filtering, analysing and being paid out for doing what they have done for over fifty years. Imagine, sports organizations creating the own media companies of theirs, or having an internal mass media department to point out the least. In case you doubt the global acceptance of streaming video, you must have never heard of YouTube. Where worldwide have you been? Online video has undoubtedly the most online daily traffic amongst anything on the internet.


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YouTube should get a lot more unique daily website traffic per day than Facebook. Websites with streaming video get more link juice from Google because of the organic nature of visits verified by extra time on the website watching streaming video. The broadcast game might have an innovative gorilla in the booth as teams realize they are able to produce broadcast experiences traditional broadcast media find not possible to put together. Hunt for this to be a trend which usually will get bigger and bigger throughout 2012 as teams give real time interactive experiences with their teams during games. The issue really is how the broadcast media react to this changing reality. The partnership between sports broadcasters and sports properties has experienced an ebb and flow history. Time is going to reveal if the broadcasters think up an extraordinary way of getting involved, and maybe even to manage this brand new technology of the teams.

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