Bitcoin Marketing – Case Studies

Bitcoin Marketing

Successful Bitcoin Marketing often results from innovative businesses simply accepting payments to open up new niches. Many companies have had great fortunes with using Bitcoin, which further strengthens the economy by giving more uses for the cryptocurrency. The nearly non-existent fees and the failure to reverse transactions is a big selling point for business, where traditional payment methods (like credit cards) may leave the business with losses.

Here are several of the businesses which have had great success with accepting Bitcoin as a payment method.

Bees Brothers

Bees Brothers was a business set up by three brothers that were learning about bees through farming honey. Over buy cryptocurrency mining hardware , they finished up with more honey than they knew what to do with, and started to sell it locally. This eventually led to accepting Bitcoin for online purchases, being that it has no fees and is a very safe method for accepting payments (with no charge backs), as well as their business exploded from there.

It’s seriously safe to say that Bitcoin is what made their business as powerful as it’s today, and they, in turn, helped strengthen Bitcoin by accepting it. It is a win-win for everybody.


Expedia is an important site for booking travel, and they have recently started accepting Bitcoin as a payment method. They tout more than 290,000 bookable properties. As of yet, airline tickets and vehicle rentals aren’t able to be paid via Bitcoin, but they have stated they’re focusing on it.

It is not clear exactly how much the acceptance of Bitcoin has affected Expedia, but they stated they came up with the own estimates of theirs in regards to what they should expect. Expedia further said they have been meeting and exceeding those estimates, leading to great things due to the company (and Bitcoin).


Dell is a major computer company that just about everyone should be familiar with. Their acceptance of Bitcoin was a hint that it was going to ensure it is mainstream, or even at least gain more awareness from all those that actually are uncomfortable with the idea of cryptocurrencies.

It’s tough to say precisely how their business accepting the coins is gon na affect them, but it is important to consider the point that their clients largely include computer experts as well as other knowledgeable individuals. Basically, it’s difficult to fail with accepting Bitcoin as a technology company.

As of yet, no information has been released as to what effects the move to accepting Bitcoin has had on Dell, nonetheless, it’s safe to assume it is going to at least be helpful. Even if the income for the business don’t increase, every sale that takes place through Bitcoin means less is lost as a result of fees and fraud.

Why Bitcoin is Useful for Businesses

When it boils down to it, Bitcoin offers exactly the same rewards to other businesses that accept them. They offer reliable payments (that can’t be reversed or perhaps be discovered to be fraudulent), low fees (the acceptor pays nothing at all on the end) of theirs and quick transfers (there is absolutely no waiting for weeks or days to receive the money in).

All of these help boost business productivity, increase the profit and help secure the business overall. On top of this, all funds that are taken in are held by the businesses themselves, as an alternative to being forced to hold on for a third party to release (or not release) them.

As more and more businesses jump on board with Bitcoin, it’ll help push others to get in on it also. This benefits the entire community, by increasing the number of companies and consumers that are utilizing the currency, which subsequently gives more uses and helps create more liquidity.

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